We offer the following SMS Marketing Services:
- SMS Campaign Set Up
- SMS Marketing Content Writing
As a business, your marketing strategy should include all forms of communication. Despite living in a digital age, there is a large number of people who like going off the grid for whatever reason. As a result, your business needs to have ways to reach your customers that are offline. The best way to do this is through SMS marketing.
Consumers today spend more than a ⅓ of their day on their phones. 80% of the South African population has a mobile phone and receives text messages daily. Stats show that 90% of people read a text within 3 minutes of receiving it. This provides a big opportunity for businesses to increase sales, drive traffic and boost brand awareness through SMS marketing.
SMS Campaign Set Up
SMS marketing is one of the most underrated forms of marketing used by businesses. There is a lot of room for businesses to effectively market themselves and their product or service via SMS Marketing. SMS marketing is beneficial for a business because:
- It can provide relief during a marketing crisis
- It is perfect for sharing links and coupons
- It is great for reminding customers about time-sensitive offers or events
SMS marketing has a much higher click-through rate than emails. The average open rate for SMS marketing campaigns is 98%, which is significantly higher than that of email campaigns which currently stands at 20%. The great thing about SMS marketing campaigns is that they are not limited to any type of demographic like other forms of marketing. SMS marketing campaigns also have 6 times the engagement compared to email or social media combined.
At Digital Marketing Solutions, we can help set up the right SMS marketing campaign for your business. Our team of experts will devise a tailored SMS campaign that highlights your strengths and values as a business and also attracts customers to opt-in for more content.
SMS Marketing Content Writing
Figuring out what to say to your customers and how to say it, is by far one of the most difficult tasks for a business, more so in SMS marketing. You want the recipient to read the whole message and be motivated to take action. A good marketing SMS has the following information:
- A Hook: A friendly personalized greeting or an attention-grabbing statement
- The Message: The information you want to share as simple and concise as possible
- A Time Constraint: A set deadline by which the customer should have acted
- The CTA: A call to action that informs the customer on what they should do next
By utilizing SMS marketing, your business will be able to maintain a direct and immediate line to customers, build brand loyalty and awareness as well as attract customers’ attention. The content of the SMS can either hook customers or cause them to opt out. At Digital Marketing Solutions, our team of marketers will help you come up with the right words and strike the right tone to motivate customers to take the next step.