We are experts in the following Social Media Management Services:
- Account Setup
- Community Management
- Post Creatives
- Post Copy
- Comment and Message Management
Digital Marketing Solutions manage all social media platforms such as:
- YouTube
- Google My Business
At Digital Marketing Solutions, we understand how important it is to leverage social media to help grow a business.
When you choose Digital Marketing Solutions, you are partnering with people who are committed to seeing your business grow by:
- Analysing your social media audience
- Developing a tailored social media strategy for your business
- Creating and distributing industry-relevant content
- Collaborating with relevant influencers
- Monitoring online conversations
Account Setup
When it comes to showcasing your products and services, social media has proven to be an extremely powerful tool. According to research, more than 50% of customers are more likely to buy a product or service that they saw on social media.
There are many different platforms that a business can choose to be on, however, not all of them are suited for your type of business. At Digital Marketing Solutions, we can save you time and energy by setting up your social media accounts on all the relevant platforms. If your accounts are already set up and you just need help to optimise them, we can help you too. Our team of social media experts is standing by to help you at any stage of your social media journey.
Community Management
Over the years we have learned that customers like to feel included. This is why community management is so important, it is the process of a business engaging with its audience online.
This is done in many ways such as:
- Responding to customers promptly
- Creating content your customers can relate to
- Jumping in the comments sections
- Being consistent with your brand
- Hosting live streams or forums to talk to your audience
Community Management is important because:
- It builds brand loyalty
- It empowers your audience
- It humanises your brand
- You can tap into a built-in audience
- You have control over your brand sentiment
An active community means that your customers and your audience are invested in whatever you do. Whichever way it is done, engaging with your community will result in you being more aware of your customers’ opinions. This means you can get their thoughts and opinions on products or services before you launch them, potentially saving you time and money.
To stay competitive especially in the digital space, businesses must go far beyond simply selling a product or service. Customers today want to be part of something and building a strong, loyal community that creates value for its customers is a great way to do it.
With Digital Marketing Solutions, not only do we help you grow your community but we manage it for you, by staying engaged with your audience. We will produce and distribute industry-relevant content that will keep your audience coming back for more.
Post Creatives
When it comes to social media, consistency is one of the most important concepts. It is important to be consistent with your social media plan, panic posting or posting when you feel like it will not attract an audience to your page nor will it entice customers to buy your products or services.
The key is to post with purpose so whatever your plan is, stick to it. The more frequently you post, the bigger your audience will become provided it does one of the following for your audience:
- Entertains and Engages
- Informs and Educates
- Fun
The great thing is when you choose Digital Marketing Solutions to handle your social media concerns you do not need to worry about any of this. Our team of creatives will produce current, industry-relevant creatives that will keep your audience captivated and ignite conversations and discussions. As a business, you will be involved in every step of the creative process and will be able to watch as your ideas come to life.
Post Copy
The copy of a post is just as important as the post itself. A picture can say a thousand words but words can inspire. Using words to inspire customers is the work of the copywriter, they aim to write simple and concise copy to go along with the creatives. For many businesses this is a struggle, you do not want it to be too wordy nor do you want it to be too short that the customer does not understand what to do next.
At Digital Marketing Solutions, we handle the entire process for you. Our copywriters know exactly how to walk the fine line between getting the information across and doing it excitingly and succinctly.
Comment and Message Management
Once you have established a thriving online community, the next challenge is to manage the comments and messages that come through from your audience. The more diligent you are about responding to your customers’ complaints, concerns, or compliments the stronger the brand loyalty will become.
Digital Marketing Solutions ensures that your audience never feels forgotten or left out. Keeping in mind that not everyone will have something positive to say, our social media team will effectively manage the negative comments while leveraging the positive comments to boost your brand.